Why is SOFI stock today trending among Canadian investors?

Search interest spiked as Zacks maintained a Rank #3 (Hold) amid slight downward EPS revisions. That mix of attention and caution draws traders who track estimate trends. Technicals are neutral, so many are watching for a break above the 50-day average or a reset around earnings later in January.

What are the key analyst targets and ratings for SOFI now?

The Street shows 7 Buys, 4 Holds, and 2 Sells, a 3.00 consensus. Targets cluster around US$27.46 consensus and US$27.75 median, with a US$38 high and US$14 low. Moves in estimates before the January 26 earnings date may push the stock toward or away from those ranges.

How does the crypto and stablecoin angle affect SOFI stock today?

Crypto reentry and a potential SoFi stablecoin could boost engagement and cross-sell in 2026. If adoption is strong, it may support revenue diversification and higher lifetime value. If execution lags, costs and compliance could dominate. Markets are assigning some value, but not fully pricing success.

What technical levels should I watch on SOFI this month?

We track support near the lower Bollinger band around US$25.15 and resistance near the 50-day moving average at US$28.09. RSI near 45 is neutral, and ADX around 10 signals a range. A clean break and hold above the 50-day would improve the near-term setup.

What should Canadians consider before buying SOFI?

The stock trades in USD, so FX adds another layer of risk. Use limit orders and clear stops. There is no dividend, so the case is growth-driven. Watch estimate revisions into January 26 and credit quality commentary. Start small and scale only on improving price action and fundamentals.

Global Market Insights

SOFI Stock Today: January 01 – Search Spike, Zacks Hold, Crypto Buzz

ByHuzaifa Zahoor January 2, 2026January 2, 2026

SOFI stock today is drawing more Canadian clicks as Zacks keeps a Rank #3 (Hold) and estimate trends soften. Retail interest is up, yet the setup looks mixed heading into January. Shares of SOFI closed at US$26.18 on the latest read, below the 50-day average. We break down what the search spike may mean, how analyst targets stack up, and why crypto chatter, including a potential stablecoin, could matter for 2026. We also flag levels and catalysts to watch today, January 01.