Does NFL exposure move SOFI shares the same day?

Usually not in a big way. Stadium naming increases awareness, which helps marketing funnels over time. For SOFI stock today, the market tends to react more to earnings, credit metrics, growth in members, and rates. We treat NFL attention as a supportive but modest sentiment tailwind.

What are the key levels to watch right now?

We are watching $27.00 as first support, then $25.50 if weakness builds. On the upside, the 50-day average near $28.15 is initial resistance, followed by $30.00. These levels come from moving averages and volatility bands that traders often track intraday.

How do analysts view SOFI at the moment?

The Street is mixed: 7 Buy, 4 Hold, 2 Sell. Median target is $27.75 with a consensus near $27.46, spanning $14 to $38. One quantitative grade leans B+ Buy, while another composite rating prints C+ Sell. We see balanced risk and reward short term.

What should Canadian investors consider with SOFI?

Since shares trade in USD, FX can affect your return. Check your broker’s conversion rate and fees. For timing, watch volume versus the 70.84 million average, momentum around the 50-day average, and any updates on credit quality or guidance heading into the next earnings date.

Global Market Insights

SOFI Stock Today: SoFi Stadium in NFL Spotlight — December 28

ByHuzaifa Zahoor December 28, 2025December 28, 2025

SOFI stock today is in focus after the Texans beat the Chargers 20-16 at SoFi Stadium, highlighted by C.J. Stroud’s 75-yard TD. The naming-rights exposure supports awareness even if fundamentals are unchanged. For Canadian investors, this kind of spotlight can add a soft sentiment boost into year-end trading. Shares last traded near $27.48 USD with a 52-week range of $8.60 to $32.73. We review price action, targets, technicals, and what to watch today as NFL attention stays on Los Angeles. Our aim is to keep the data simple and useful.