Starbucks’ Bearista Cup Craze: What It Means for Investors

Starbucks has once again made waves with its new $30 Bearista cup. This limited-edition item went viral, quickly selling out and reaching resale values ten times its original price. This phenomenon underscores the power of viral merchandise in enhancing Starbucks’ brand perception. It also raises questions about how such events might impact Starbucks’ stock and long-term consumer demand.