Adidas

Global sportswear leader Adidas has projected an operating profit of approximately €2.3 billion for 2026, signaling confidence in its ongoing turnaround strategy. The forecast reflects improving brand momentum, product demand, and operational restructuring following a challenging period marked by supply disruptions and strategic shifts. However, despite optimistic guidance, analysts remain cautious about whether the company…

Adidas Faces Tariff Pressure in the Second Half of 2025 Adidas, one of the world’s leading sportswear giants, has issued a sharp warning regarding a significant $231 million tariff-related cost it expects to bear in the second half of the year. As global trade tensions rise and U.S. import duties tighten, particularly on goods from…