Lego

The global toy industry has seen some remarkable business moves in recent years, but Lego £200 million acquisition deal with Merlin Entertainments’ venues stands out as one of the most significant. This transaction not only reflects Lego’s ambition to expand beyond its iconic building blocks but also highlights the growing importance of immersive experiences in…

In the aftermath of the pandemic, many businesses faced unprecedented challenges. However, the LEGO Group not only navigated these turbulent times but also emerged stronger, setting new benchmarks in sustainability and innovation. LEGO saw its sales rise by 12% in the first half of 2025, hitting 34.6 billion Danish kroner and surpassing the global toy…