Pop Mart Shares Fall Sharply After Live-Stream Sparks Pricing Outrage
Pop Mart, one of China’s biggest toy and collectible makers, saw its shares tumble sharply this week after a controversial live-stream event triggered outrage among customers and investors. The incident highlights the growing risks of online marketing missteps in China’s fast-evolving retail landscape, where consumer sentiment can change overnight. The company, famous for its blind-box…