Puma shares

Puma Shares Plunge After Unexpected Full-Year Loss Forecast and Tariff Impact

Puma shares took a significant hit as the German sportswear giant warned investors of a potential full-year loss, sending shockwaves through the stock market and unsettling investors and analysts alike. The brand, known globally for its athletic wear, is grappling with a difficult combination of weakening consumer demand, increasing U.S. tariffs, and ongoing currency challenges. …