Snapchat

Snapchat Launches First Open Prompt AI Lens for Free in the US

Snapchat has introduced its first open prompt AI Lens, named the Imagine Lens, making it available for free to all users in the United States. This innovative feature allows users to create and edit images using custom text prompts, transforming their photos into imaginative visuals. Previously, the Imagine Lens was exclusive to paid subscribers, but…

Snapchat

Snapchat Growth Momentum: AR Innovations Drive User Expansion

Did you know Snapchat had over 422 million daily users in 2025? And the number keeps growing. But it’s not just because people love sending quick snaps or funny selfies. What’s driving this growth is Augmented Reality, or AR. It’s the tech that lets us wear digital sunglasses, try on sneakers, or even decorate our…