What are “cash-back” fees and why do they matter?

These are payments or rebates suppliers make to retail chains tied to shelf space, promotions, or access. When high or opaque, they can lift shelf prices and compress supplier margins. Scrutiny of these fees is central to the probe because changes could quickly affect Tbilisi prices and company cash cycles.

Could VAT changes reduce Tbilisi prices quickly?

If lawmakers adjust VAT rules or enforcement, some relief could pass through faster in highly competitive aisles. Where markets are concentrated, caps or transparency around fees may be needed first. The timing depends on draft texts and retailer response, so investors should watch hearings and early implementation notes.

Do protests increase the chance of strict price rules?

Large, sustained protests can speed up announcements or tighten proposals, especially on visible costs like checkout and pharmacy margins. The effect often depends on follow-through by committees and regulators. We treat protests as a signal for timing risk rather than a guarantee of tougher Georgia price regulation.

How should German investors manage exposure now?

Run scenarios on margin compression, shorter receivable days, and renegotiated trade terms. Add pricing-review clauses, monitor GEL-EUR moves, and secure contingency credit. Keep close contact with local partners. If Tbilisi prices shift, quick adjustments to promotions and pack sizes can protect share without deep cuts to profitability.

Law and Government

Tbilisi Prices Under Scrutiny February 13 as Probe, Protest Intensify

ByHuzaifa Zahoor February 13, 2026February 13, 2026

Tbilisi prices are in focus after Georgia’s parliament launched a probe into markups on food, medicines, and fuel. A planned march in the capital adds pressure for quick action. Producers cite VAT and retail-chain “cash-back” fees as key drivers. For investors in Germany, shifts in Georgia price regulation could reshape margins for retailers, distributors, and importers linked to the Caucasus. We outline the policy paths, protest signals, and how changes may filter into EUR earnings and inflation expectations.