What is the TikTok EU DSA investigation about?

Poland has asked the European Commission to act after AI disinformation videos promoted an EU exit on TikTok. The account was removed, but the Commission could still assess systemic risk controls. If it opens a case, auditors may review moderation, AI labels, and recommendation systems for compliance.

What penalties can arise under the Digital Services Act?

The DSA allows the European Commission to demand information, order risk mitigation, and impose fines up to 6% of a company’s global turnover. It can also require changes to recommendation systems and transparency reports. Non-compliance can trigger repeated penalties and stricter operational oversight until issues are resolved.

Why does this matter to Singapore investors?

Compliance costs and policy changes in Europe often influence platform practices worldwide. If a TikTok EU DSA investigation advances, expect higher trust and safety spending and tighter ad controls. That can affect sector margins, brand safety demand, and how global ad budgets are allocated across social and short video channels.

What can brands and advertisers in Singapore do now?

Strengthen brand safety standards, use third-party verification, and expand allow lists for short video. Ask for AI content labeling and transparency reports. Monitor European Commission updates and platform policy changes tied to the TikTok EU DSA investigation. Align measurement to track content adjacency and lift from safer inventory.

Global Market Insights

TikTok Today, December 31: Poland Seeks EU DSA Probe Over AI Fakes

ByHuzaifa Zahoor December 31, 2025December 31, 2025

The TikTok EU DSA investigation is back in the spotlight after Poland asked the European Commission to act over AI disinformation videos that promoted an EU exit. The account was removed, but a formal case could still follow, with penalties up to 6% of global turnover. For investors in Singapore, this raises platform risk, ad safety concerns, and possible compliance costs for global social media leaders. We explain what a probe could mean, why it matters for brand budgets, and the key signals to watch in early 2025.