When does Tesco’s free fruit offer run and where is it available?

The offer runs from 30 December to 13 January across 800+ large UK Tesco stores and select Click & Collect sites. Kids can pick up free fruit in store, typically apples, as part of Tesco’s five-a-day focus. Availability may vary by location and store format.

How could Tesco free fruit impact TSCO.L in the near term?

It can lift store visits, increase Clubcard scans, and support larger baskets in fresh and bakery. The scheme is short, controlled, and supplier backed, so costs should be limited. Positive footfall and engagement signs would be supportive for sentiment on TSCO.L.

Does the push link to Tesco Clubcard challenges and the app?

Yes. More family trips should raise Clubcard scans and participation in Tesco Clubcard challenges. The app helps with store info, offers, and Click & Collect, creating more touchpoints. That engagement improves targeting and retention beyond the two-week window.

What metrics should investors watch to judge success?

Focus on early January footfall, Clubcard scan rates, Click & Collect orders in participating sites, and comments on basket size. Any improvement in fresh category participation and repeat visits, plus stable margin commentary, would indicate the initiative worked as intended.

Global Market Insights

TSCO.L Stock Today: December 31 – Free Fruit Push Aims to Lift Footfall

ByHuzaifa Zahoor December 31, 2025December 31, 2025

Tesco free fruit is back for two weeks, aimed at families returning to shops after Christmas. From 30 December to 13 January, over 800 large stores and select Click & Collect sites will hand out apples as part of the 2026 5-a-day campaign. We see this as a smart way to boost visits, scan more Clubcards, and add items to baskets. For investors in TSCO.L, the move looks low cost, supplier supported, and geared to defend share in a tight UK grocery market.