What did UBS change about its AMZN analyst rating on Feb 02, 2026?

UBS did not change the outlook; it maintained a **Buy** on Amazon.com, Inc. on **Feb 02, 2026**, citing cloud momentum and AI innovation. No new price target was published in the item we reviewed.

Does the UBS maintained Buy include a new AMZN price target?

No. The February 02, 2026 note from UBS kept the Buy rating without specifying a new AMZN price target in the public summary covered by StreetInsider.

How should investors interpret a maintained AMZN analyst rating?

A maintained rating shows continued analyst conviction but not a fresh catalyst. It signals confidence in long-term drivers like AWS and AI, while suggesting no immediate reassessment of valuation or targets.

What is Meyka AI’s current grade for Amazon and what does it reflect?

Meyka AI rates AMZN with a grade of **B+**, reflecting S&P 500 comparison, sector trends, financial growth, key metrics, and analyst consensus. This is informational and not investment advice.

Analyst Ratings

UBS Maintains Buy on Amazon.com, Inc. (AMZN) Feb 02, 2026

ByDanny Kontos February 3, 2026

UBS maintained a Buy on Amazon.com, Inc. (AMZN) on February 02, 2026, keeping the AMZN analyst rating steady after its review. The firm cited continued strength in cloud demand and ongoing AI investment as the rationale in coverage summarized by StreetInsider. UBS’s call did not add a new price target in the published note, and the firm left its Buy conviction intact rather than upgrading or downgrading the stock. The market moved modestly after the note, leaving investors focused on AWS growth, AI adoption, and margin trends.