Is WOW ASX a buy after the announced price cuts?

It depends on your horizon. Price cuts can lift traffic but may squeeze margins. Valuation is rich at about 45x PE, with a 2.36% yield and elevated leverage. If you are long term, consider adding on dips. Short‑term traders may wait for a pullback from overbought levels.

How could price cuts affect Woolworths earnings?

Lower prices can grow volumes and defend market share, but they pressure gross margin if not offset by mix, supplier rebates, or cost savings. Watch quarterly gross margin, like‑for‑like sales, and basket size. Sustained traffic gains with stable margins would be a positive earnings signal.

What technical levels matter for the Woolworths share price?

Key supports are near A$31.00 and the 50‑day average at A$30.37. Resistance sits around the Bollinger upper band near A$33.71, with the 52‑week high at A$35.63 above. Momentum is overbought, so pullbacks to moving averages can offer better risk‑reward entries.

When is the next Woolworths earnings date?

The next scheduled earnings announcement is on 26 August 2026. Ahead of that, focus on updates about price investment, supplier terms, and cost inflation. We will also watch sales trends, gross margin, and any commentary on competition and compliance‑related costs.

Global Market Insights

WOW.AX Stock Today: Price Cuts, Profit Revival Drive Rally — February 26

ByDanny Kontos February 26, 2026February 26, 2026

WOW ASX is in focus as Woolworths cuts prices on hundreds of items while reports point to a profit revival and rising pressure on Coles. Investors in WOW.AX are weighing whether price investment can protect share without eroding margins. The latest read places the share price near A$31.54 after strong multi‑month gains, with momentum stretched. We break down price action, valuation, grocery inflation in Australia, and near‑term catalysts so local investors can decide what to do today.