WPP

WPP Merges Agencies and Cuts Jobs: Radical Shift to Face AI Disruption

When global ad giant WPP announced a sweeping reorganisation in early 2026, it marked one of the boldest turns in the company’s long history. The plan pulls together creative teams, streamlines operations, and cuts costs as artificial intelligence reshapes the advertising world. As we walk through what’s happening, we’ll show why this matters for employees, clients, and the future of agencies everywhere.

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