Why did WPP shares fall after the 2025 results?

Results missed expectations and guidance pointed to softer cash and margins during a reset year. Investors also reacted to upfront restructuring costs and execution risk. The market wants proof of savings, stronger win-rates, and better cash conversion before re-rating the stock.

What is WPP’s ‘Elevate28’ strategy?

Elevate28 is a simplification plan to run WPP as one company, standardise platforms, and scale AI-enabled services. Management targets £500m in gross savings by 2028, offset by about £400m in restructuring costs. The goal is faster decisions, better utilisation, and stronger margins over time.

Who is Cindy Rose and what is changing under her leadership?

Cindy Rose is WPP’s CEO. She is pushing a single-company model, shared technology, and clearer accountability. The plan aims to reduce silos, speed delivery, and align teams around client needs. Success depends on disciplined integration, client retention, and converting efficiencies into profit and cash.

Is the wpp share price attractive after the reset?

It depends on your risk tolerance and time horizon. If savings land and client activity holds, the stock could re-rate in 2026–2028. If integration drags or growth slows, the discount may persist. Many investors will wait for proof points before increasing exposure.

What should UK investors watch next?

Track concrete milestones: savings captured, cash conversion, net new business, and evidence of AI-led wins. Watch client retention across top accounts and any commentary on margin progression. Consistent delivery across two to three quarters would strengthen confidence in the reset narrative.

Global Market Insights

WPP.L Stock Today, February 27: Results Miss, ‘Elevate28’ Overhaul Weighs

ByHuzaifa Zahoor February 27, 2026February 27, 2026

The wpp share price is back in focus after weak 2025 results and a sweeping ‘Elevate28’ reset. Shares of WPP.L faced pressure as investors weighed softer cash and margin guidance against long-term savings and simplification. Under new leadership from Cindy Rose, WPP plans to streamline operations, invest in AI, and move to a single-company model. We break down what the results miss means, how ‘Elevate28’ could reshape the group, and what UK investors should watch into 2026–2028.